Let’s face it, the world of Conversion Rate Optimization (CRO) can feel like a jungle. With data, A/B tests, and heatmaps, it’s enough to make your head spin. However, fear not, brave optimizer! Here is your survival guide in the form of some awesome CRO blogs and influencers you should definitely follow in 2024.
Top CRO Blogs That Bring the Knowledge
CXL Blog: Firstly, these guys are the OG’s of CRO blogs, with a massive library of in-depth articles and guides on everything from user experience (UX) to data analysis. Therefore, they dive deep, so grab a coffee and settle in for some serious learning.
The VWO Blog: Another industry leader, VWO offers a fantastic CRO blog with a mix of theoretical and practical content. Moreover, they also feature guest posts from industry experts, keeping you on top of the latest trends.
Unbounce Blog: Unbounce keeps things light and engaging, with a focus on actionable tips and tactics. Consequently, their CRO blog is perfect for those who want to learn CRO strategies they can implement right away.
Conversion Sciences Blog: These data-driven folks focus on the science behind CRO. Thus, expect to find in-depth studies, A/B testing breakdowns, and insights into user behavior. So, buckle up, data lovers!
Optimizely Blog: A well-rounded blog from a major CRO blog platform player. As a result, they cover a wide range of topics, from website optimization to email marketing best practices.
Influencers to Watch in CRO
Oli Gardner: The self-proclaimed “Conversion Prophet,” Oli Gardner is a CRO blog rockstar with a knack for explaining complex concepts in a clear and entertaining way. Additionally, follow him on Twitter for thought-provoking insights and industry news.
Joanna Wiebe: A conversion copywriting queen, Joanna’s CRO blog and social media channels are packed with valuable advice on crafting compelling website copy that drives conversions.
Neil Patel: This digital marketing guru may not be solely focused on CRO, but his insights on website traffic, SEO, and content marketing are valuable for anyone looking to optimize their conversion funnel.
Sudeep Reddy: The brains behind Unbounce, Sudeep is a thought leader in the CRO blog space. Furthermore, his blog and social media presence offer a wealth of practical tips and industry trends.
Peep Laja: This conversion optimization expert focuses on user experience (UX) and its impact on conversions. Hence, follow him for valuable insights into website usability and design best practices.
Engage and Learn from CRO Blogs and Influencers
Bonus Tip: Don’t just passively follow these CRO blogs and influencers. Instead, engage with their content, leave comments, and participate in discussions. Consequently, you’ll learn even more and connect with a vibrant CRO community!
By following these awesome CRO blogs and influencers, you’ll stay ahead of the curve in the ever-evolving world of CRO. Now, go forth and conquer those conversion rates!
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