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In our previous article, we briefly touched on the nature of multi-armed bandit testing and how it was a better alternative to traditional A/B
- Ezekiel
Did you know that the average online user spends an average of 5.59 seconds looking at a website’s content? As a marketer, your number
- Ezekiel
No matter how beautifully designed your website is, if it’s not optimized for conversions, you’re leaving money on the table. And here’s the frustrating
- Ezekiel
No matter how much effort you put into optimizing your marketing campaigns, there’s always an element of uncertainty. You tweak your landing page, test
- Ezekiel
Getting new customers is expensive. Too expensive, in fact. Imagine pouring thousands of dollars into ads, without getting much from it. You’re attracting clicks,
- Ezekiel
Not every business has the luxury of high traffic. For many website owners, the reality is a slow trickle of visitors—sometimes so few that
- Ezekiel