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Before online tools became the norm, conversion optimization (cro) in marketing was a manual and often labor-intensive process. Marketers relied on guesswork, customer surveys,
- Tracey
The biggest problem in business today isn’t innovation—it’s information. You could have the best website, the finest product, the perfect pricing strategy, and yet
- Tracey
It’s a jungle out there. Companies are waging war for customer attention, throwing everything they’ve got into the mix.  You’ve got data scientists working
- Tracey
Everyone likes to talk about how easy it is to come by website data these days. Your website is generating traffic, visitors are clicking
- Tracey
