Newsflash, Due to social media and growing online distractions, statistics reveal that the common adult internet user has an attention span of 8.25 seconds.
Intriguing, right?
What that means is that the attention span of your audience is being grappled for all at once on different platforms with notifications popping up like bubblegum on their mobile phones or laptops, which leaves you with this silent burning question in your heart ”How can I get more conversions on my landing page?”
Landing pages are how you produce new leads and turn website visitors into paying clients. It’s crucial to remember that the information on your landing page can either persuade visitors to take the desired action or to leave.
The best way to make your landing page high converting is by offering your audience something of high value that demonstrates the quality of what your business offers in exchange for their information.
With that understanding, crafting your landing page would involve some necessary details to increase conversions.
The idea behind building your leads is to offer a single benefit or solution.
In this article, we’ll cover some of the best tips to increase the clicks on your landing page and convert those visitors into leads. Let’s dive right into it.
8 Best practices for your Landing Page Optimization Process
- Craft compelling headlines
- Talk benefits, not features
- Add visual elements
- Implement minimal form fields
- Have a strong CTA
- Optimize your landing page for mobile
- Conduct a series of A/B testing
Craft compelling headlines
Making significant efforts to create compelling headlines is a technique to boost the conversion rate of your landing page. The first sentence your audience reads will determine whether they want to stick around to learn more or just ignore the page and scroll on.
It is the element that piques your audience’s curiosity about your product or service. A hook in your title should highlight the benefits of your product, highlight the solution, and entice the reader to keep reading.
Create a headline that understands the wants and issues of your target audience and is clear, benefit-oriented, emotionally captivating, and successful in getting them to take the required action.
Talk benefits, not features
Your landing page should clearly state the messaging of your brand value as this differentiates you from your competitors and creates authentic connections with your customers.
Focus on developing solutions and the benefits they stand to offer by giving in their information. It should address the issues that your target audience is facing.
Consider it an empathetic way of providing value to your audience. For example, your landing page can discuss your brand’s unique value proposition and how you’ve been consistent in helping your target audience solve a problem over a period of time. E.g. “Reducing Cart Abandonment Issues for E-Commerce Website Owners with CRO”.
The problem highlighted was “cart abandonment”, the respective target audience is “e-commerce website owners” and the solution was “CRO”.
So before you cook up the content of your landing page covering the amazing features that your product has, research your target audience, bridge the gap between their needs, and flex your product’s benefits.
Add visual elements
Two things attract a visitor or a lead to your landing page and that is great copy and appealing design. High-quality images that are relevant to your message would not only attract visitors but also convert them to customers.
It is important your written content captivates readers enough to get them to click on the call to action (CTA) button, but don’t overlook your designs too.
It has been proven that incorporating components like an eye-catching image or educational video increases the conversion rate of website visitors. In addition to drawing in your target demographic, they help boost user interaction and communicate your brand’s message effectively.
Some notable examples are image sliders or short videos of customers reviewing your product or displaying successful case studies that convince your audience that they are in the right place.
Remember that you are buying their trust and adding interactive visual elements to your landing page is a step further towards the door of conversion.
Implement minimal form fields
Using a simple and clear form field in your landing page increases the rate of your conversions. Research shows that users are more likely to finish a form if it is shorter.
Request only the data that you require; do not overwhelm consumers with an excessive number of fields or intricate instructions.
For landing pages that would require more than the “name” and “email address” placeholder, One-step forms—which keep all form fields on a single page—can help relieve user tension by eliminating the need for users to click the next page. A simpler and shorter form is easier to navigate and improves your user experience.
Have a Strong Call-To-Action(CTA)
To convert those leads, your call to action (CTA) is yet another crucial component of your sales funnel. Imagine there isn’t a call to action that your audience can follow up with after you have placed those stunning graphics together and you’ve written that mind-blowing copy that would leave Ogilvy speechless.
It is comparable to sprinting on an aimless field.
Putting a call to action (CTA) on your website is a way to encourage visitors to take action. Use compelling words in your call to action. A strong call to action is an essential component that could help you achieve all of your objectives, such as increasing awareness, promoting sales, and boosting revenue.
It should communicate your goals and the action you want them to take. Even though catchy phrases like “Join Us,” “Sign Up Today,” and “Limited Offer” work well, there are instances when your call to action (CTA) needs to hit the nail on the head. It doesn’t have to be generic. As a business consultant, for instance, you may use a call to action like “Join Our Exclusive Entrepreneur Community” or “Schedule Free Consultation Now” to gather leads for the launch of a new product or service.
The purpose of the CTA button is to communicate what you are offering to your target audience.
Optimize your landing page for mobile
Optimizing page speed is essential to raising your conversion rate. A user might be deterred from continuing if they encounter a landing page that loads slowly or has a disorganized user interface.
It’s critical to optimize your landing page, particularly in today’s world where phones are the primary means of communication. To persuade prospective clients to take the necessary action, you must intentionally design a simple path for them to follow, one that culminates in them clicking on the appropriate call to action (CTA) button, hence the need to optimize your landing page for mobile speed.
To improve readability, use larger font sizes; on smaller screens, keep material brief and easy to read, and make your call to action (CTA) prominent and simple to find. This will enhance the credibility of your brand and result in a higher conversion rate of leads into customers.
Conduct a series of A/B testing
The optimal messaging and positioning to draw in your target audience are assessed through A/B testing.
You can learn what to do right with A/B testing to ultimately make your conversions worthwhile. It examines the many components of your landing page, including headlines, photos, and call-to-actions (CTAs), and it lets you customize for various audience segments by identifying the ones that connect with them the most.
This not only provides your audience with a better user experience, but it also provides you with knowledge that will enable you to make wise decisions. GrowthApp provides simple A/B testing templates to save you time and resources which means your landing pages can be optimized continuously and kept in line with your business objectives by regularly tracking and evaluating performance metrics.
Conclusion
Putting into consideration these key factors would not only differentiate you from competitors but would boost your landing page conversion rate. Understand your target market and develop a special offer that would entice potential customers, however ensure you conduct thorough audience research to understand their needs and wants.
Highlight the advantages of your product and the benefits they stand to gain from utilizing it. Use a strong call to action (CTA) that gives your audience a hint on the benefits that awaits them when they sign up. Implement responsive design, ensure fast load times, provide clear navigation, and create mobile-friendly content, your businesses can enhance the user experience and drive better results.
Finally, to make sure your landing pages work well on a range of mobile devices, testing and optimization are essential. GrowthApp goes beyond conventional A/B testing by using data to predict the possible effects of proposed landing page modifications. By focusing on particular audience segments for your A/B testing, GrowthApp helps you make the most use of your time and resources by guaranteeing that you collect the most pertinent data and test several iterations of your website parts to determine which one converts the best.
With these relevant tips, you can be sure of those conversion numbers skyrocketing through the roof.
