A/B testing is one of the most effective ways to optimize your website and marketing campaigns. It helps you test different variations of your content, design, or features to see what performs best. But for many small business owners or marketers, the process can feel overwhelming—especially if you don’t have technical skills.
Thankfully, there are tools designed specifically for people without a technical background. These tools make it simple to set up tests, track results, and understand the data, all without needing to write a single line of code.
In this guide, we’ll cover the best A/B testing tools for non-technical users. These platforms are user-friendly, affordable, and powerful enough to help you improve your conversions. Whether you’re an entrepreneur, a marketer, or part of a growing team, these tools will help you make data-driven decisions without the technical headaches.
Why A/B testing tools matter
At its core, A/B testing is about making data-driven decisions. Instead of relying on hunches or trends, you can test two (or more) variations of a webpage element—like headlines, images, or buttons—and see which one performs better.
However, running these tests manually can be tedious and error-prone. That’s where A/B testing tools come in. They simplify the process by:
- Automating test setup and tracking
- Analyzing results in real time
- Providing actionable insights to help you improve conversions
The best tools are designed to make this process seamless, even if you’re not a developer or data analyst. That’s the benefit of modern easy to use A/B testing tools. They have transformed what was once a complex technical process into something any marketer can handle with confidence.
Let’s explore seven of the most easy to use A/B testing tools that are perfect for marketers, entrepreneurs, and business owners who want powerful features without the complexity.
1. AB Tasty
When someone says “easy to use,” AB Tasty immediately comes to mind. It’s designed for businesses that are new to conversion optimization, with a drag-and-drop editor that makes setting up tests intuitive—even if you have zero technical knowledge.
One of my favorite features? The out-of-the-box widgets. Need to test a countdown timer or a pop-up? AB Tasty has pre-built options ready to go. It also lets you target specific audiences based on location, device, or even behavior, so you’re not just testing blindly.
But AB Tasty isn’t just beginner-friendly; it’s also packed with advanced features like multivariate testing, AI-driven personalization, and widgets for pop-ups and banners. According to Chloe O’Keeffe, a former associate conversion consultant at Conversion.com, AB Tasty is “clear, easy to use, and perfect for non-technical marketers.”
2. VWO
Let’s say you’re growing an online business and want to experiment with everything from landing pages to abandoned cart emails. VWO (Visual Website Optimizer) is your go-to tool. It stands out among easy to use A/B testing tools for its combination of powerful features and intuitive interface, making it perfect for growing businesses. While it’s packed with powerful features—like heatmaps, multivariate testing, and behavior tracking—it’s also incredibly easy to use, thanks to its drag-and-drop interface.
One user described VWO as “Google Optimize on steroids.” Take the case of Ubisoft, the gaming giant. They used VWO to test different homepage designs and landing pages by using Heatmaps, Scrollmaps and Surveys available on the VWO Platform. In the end, it helped them identify key elements on their websites that needed a deeper look.
With a 30 day free trial available on all plans, VWO is more affordable than enterprise tools like Optimizely, making it a sweet spot for growing businesses that want advanced functionality without breaking the bank.
3. Unbounce
If your focus is on optimizing landing pages for PPC campaigns, Unbounce is a fantastic choice. Unlike standalone A/B testing tools, Unbounce combines landing page creation with testing in a single platform.
Let’s say you’re running a Google Ads campaign for a new product. With Unbounce, you can duplicate your landing page, tweak the headline, and run an A/B test to see which version gets better conversions. It’s that simple.
Companies like Hootsuite have used Unbounce to experiment with their landing pages, driving higher sign-ups without needing a developer. Plus, it’s one of the more affordable options for small businesses or solo marketers.
4. Convert
For businesses that are ready to get serious about A/B testing but still don’t want to deal with technical headaches, Convert is a fantastic option. It offers a visual editor for creating A/B, multivariate, and split tests, and their customer support is legendary.
This makes Convert an excellent choice for in-house marketers or agencies just getting started with A/B testing. It’s also privacy-compliant, meaning you can run experiments worry-free in industries like healthcare or finance.
I remember hearing about a mid-sized fashion retailer that used Convert to test their product page layouts. The team wasn’t particularly tech-savvy, but thanks to Convert’s support team (who even helped build some of the tests), they saw a 12% increase in conversions.
5. Statsig
Statsig is a bit of a hidden gem. It’s designed to help you measure the impact of experiments quickly and clearly, making it ideal for growth-focused teams.
What’s unique about Statsig is how effortlessly it integrates with your existing data—just start logging events, and the platform does the rest. For example, a SaaS company could use Statsig to test the impact of a new feature across multiple user segments. The platform processes event data in real-time, so you get actionable insights without waiting weeks for results.
Statsig’s intuitive interface makes it easy for non-technical teams to track the performance of experiments—no complex setup required. It’s especially popular with product managers and growth teams looking to scale experimentation.
6. A/B Smartly
If you’re serious about experimentation and want a tool designed by industry experts, A/B Smartly is worth exploring. Created by the team behind Booking.com’s experimentation platform, this tool offers enterprise-level features like sequential testing and multi-stage triggering.
A/B Smartly also provides hands-on training from experts with over a decade of experience, ensuring you get the most out of your tests. For example, if you’re testing a new app feature, their segmentation and filtering options let you pinpoint exactly how different user groups respond.
Big brands like Uber and Spotify have leaned on tools with similar capabilities to fine-tune their user experiences. With A/B Smartly, you can do the same—even without technical expertise.
7. Kameleoon
If you’re in an industry like healthcare or finance, where data privacy is a top concern, Kameleoon is a strong choice. This tool offers both A/B testing and personalization features, with a focus on security.
Kameleoon is also loved by e-commerce brands for its AI-driven conversion prediction. But don’t let that fool you—it’s also incredibly versatile. Kameleoon combines web, full-stack, and feature experimentation in one platform, making it a favorite among hybrid teams. For example, an e-commerce brand could use Kameleoon to test personalized product recommendations while simultaneously experimenting with server-side features like faster checkout flows.
With its simulation tool and developer-friendly integration, it’s a powerful choice for teams looking to optimize customer experiences.
Growie: your all in one CRO tool
Ever heard of Growie? Let me introduce you to your new favorite tool for conversion rate optimization (CRO).
While traditional A/B testing tools focus on letting you run tests, Growie by GrowthApp takes it a step further by building powerful segmentation and experimentation features that make the entire process easier, faster, and smarter than any other tool on this list.
Here’s what sets Growie apart:
- Automated A/B testing: GrowthApp’s CRO manager, Growie doesn’t just help you set up tests; it automates the entire process. No more manually creating variations or spending hours analyzing test results. Growie simplifies it all so you can focus on strategy, not logistics.
- Advanced segmentation made simple: Want to test how a new feature performs for different user groups? Growie’s segmentation capabilities allow you to break down your audience by behavior, location, device, or other key factors. With this level of targeting, you’ll know exactly what works for whom.
- AI-powered experimentation: Growie uses AI to identify what should be tested and where, based on your website’s data. This means you’re not just testing blindly—you’re focusing on high-impact areas that can drive real growth.
- All-in-one CRO solution: Beyond A/B testing, Growie offers an entire suite of CRO tools, including website audits, analytics integration, and actionable insights. It’s not just about running tests; it’s about understanding your audience and optimizing their experience end-to-end.
Whether you’re a solo entrepreneur or part of a growing team, Growie’s automation and powerful features make it easier than ever to experiment and improve your website. In fact, it’s designed to remove the technical headaches that come with traditional A/B testing, making it the most user-friendly CRO tool on the market today.
Choosing the right tool for you
While there are many easy to use A/B testing tools available, the best choice depends on your specific needs, budget, and growth goals, and not necessarily the one with the flashiest features. Whether you’re a solo entrepreneur testing landing pages with Unbounce or a growing team scaling experiments with A/B Smartly, there’s a tool out there designed just for you.
If you want an all-in-one CRO solution with AI-powered insights, Growie is an excellent choice.
In the end, the key is to start somewhere. Because even the smallest test can teach you something valuable about your audience and help you improve your website.