Privacy Policy

Effective Date: February, 2025

Welcome to GrowthApp. Your privacy is important to us, and we want to be transparent about how we collect, use, and protect your personal data. This Privacy Policy explains what information we collect, why we collect it, how we use it, and the choices you have regarding your data.

If you have any questions, please reach out to us at support@growthapp.ai.

1. Who We Are

GrowthApp is a Conversion Rate Optimization (CRO) solution designed to help businesses get the most out of their websites. We use real data and advanced analytics to provide exact, actionable instructions for optimizing different parts of a website, ultimately helping businesses convert visitors into long-term customers and increase revenue.

GrowthApp is incorporated in Delaware, USA, but we operate globally, serving businesses and entrepreneurs worldwide.

2. The Data We Collect

At GrowthApp, we collect two types of data:

• Essential Personal Data: This includes your name and email address, which you provide when signing up for GrowthApp, subscribing to our updates, or interacting with our platform.
• Behavioral Data: This includes information about how you use GrowthApp and interact with our website. We track this through tracking URLs and analytics tools such as Google Analytics, Microsoft Clarity, and our own in-house GrowthApp tracking system. This data helps us understand user behavior, optimize website performance, and improve the effectiveness of our service.

We do not collect sensitive personal information like financial details, government-issued IDs, or health data.

3. How We Use Your Data

We use the information we collect for three main purposes:

1. Service Delivery: Your personal data allows us to create and manage your GrowthApp account, provide personalized recommendations, and optimize the user experience.
2. Marketing & Communication: With your permission, we may send emails about new features, product updates, or industry insights that could help you improve your website’s performance. You can unsubscribe at any time.
3. Analytics & Optimization: We analyze behavioral data to understand what’s working, identify issues, and improve GrowthApp’s features.

We will never use your personal data for purposes that are unrelated to these core functions.

4. Do We Share Your Data?

No. We do not share, sell, or rent your personal data to third parties for marketing or advertising purposes. Your data stays with us and is used strictly to improve GrowthApp and your experience with it.

However, we do use trusted third-party services (such as Google Analytics and AWS) to help with data storage, analytics, and platform functionality. These third-party providers process data on our behalf, but they are bound by strict data protection agreements and cannot use your data for their own purposes.

5. Your Rights & Choices

We believe in giving you full control over your personal data. Here’s what that means for you:

• Access & Correction: You can request to see the personal data we hold about you and correct any inaccuracies.
• Data Deletion: If you ever decide to stop using GrowthApp, you can request that we delete your data, and we’ll comply as long as it doesn’t conflict with legal or regulatory requirements.
• Opting Out of Marketing: If you don’t want to receive emails or marketing messages, you can easily unsubscribe using the link in any of our emails or by contacting us directly.
• Cookie Preferences: You can manage your cookie settings through your browser to limit or disable tracking technologies.

To exercise any of these rights, just send us an email at getsupport@growthapp.ai.

6. How We Protect Your Data

We take data security very seriously and have implemented multiple layers of protection, including:

• Encryption: Any sensitive data is encrypted both in transit (while being sent over the internet) and at rest (when stored in our databases).
• Access Controls: Our databases are not publicly accessible, and access to user data is restricted to authorized personnel only.
• Secure Data Storage: We store your data on Google Cloud and AWS serve, both of which have industry-leading security measures in place.
• Future Security Enhancements: While we do not currently have two-factor authentication (2FA) for password sign-in, we plan to introduce this feature soon to provide additional security.

7. Cookies & Tracking Technologies

Like most modern websites and apps, GrowthApp uses cookies and tracking technologies to provide the best possible experience. These help us:

• Understand how users interact with our platform
• Identify areas for improvement
• Provide a personalized experience

We use Google Analytics, Microsoft Clarity, and GrowthApp’s own tracking tools to collect this

data. If you prefer, you can adjust your browser settings to block or limit cookies.

8. Data Retention: How Long We Keep Your Data

We store your name and email address for as long as you remain an active user on GrowthApp.

However, we recognize the importance of not holding on to data longer than necessary. That’s why we’re working on a data cleanup policy, which will automatically delete user data after a reasonable period of inactivity. This policy will comply with local and international privacy regulations.

9.  Global Compliance & Legal Obligations

Since we operate worldwide, we comply with major data protection laws, including:

• General Data Protection Regulation (GDPR) (EU law): If you are in the European Union, you have additional rights, such as the right to access, correct, delete, or restrict how we process your data.
• California Consumer Privacy Act (CCPA) (California law): If you are a resident of California, you can request details about how we collect and use your personal data and ask us not to sell your data (which we don’t do anyway).

We are committed to meeting our legal obligations in every country where we operate.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, new regulations, or improvements to our security measures. If we make significant changes, we’ll notify you via email or through a notice on our website.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data.

11. Contact Us

Your trust is important to us, and we’re happy to answer any questions or concerns about

privacy. If you need help with anything related to your personal data, please reach out to us at:

getsupport@growthapp.ai

We’re always here to help!

Thank you for using GrowthApp. We’re committed to keeping your data safe and giving you full